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Huckberry Brand Feature

9.15.2015

Equal parts store, magazine, and inspiration, we were humbled when the team at Huckberry reached out to feature us in their behind the brand series. We started off as designers who used knives everyday, but couldn’t find the knife we really wanted. That became the inspiration for our first knife, The Chapter, designed to be exactly what people like us were looking for – versatile, practical, and at home in your pocket from the office to the backcountry. 

Beyond the knife, we wanted to build a top to bottom brand experience that mattered – where everything from packaging to storytelling worked together to deliver an experience that was meaningful, something our friends would want to be a part of.

Check out the video below to see more, and click here for the full story.