Emphasizing people over product, The Hundreds has been bringing a fresh take to street subculture both as a retailer and media outlet since 2003. Our friends from SoCal gave us a call to hear about our journey, and how we’ve been carving out our own little place in the knife market.
We stepped into the category because we had a hunch that there were people like us who wanted something different – not just a new kind of knife, but also the full experience that comes with a well rounded and executed brand. As we move forward, we continue to look to the community that’s formed around us, listening to what they want to set our path forward. From new products to stories of people that inspire us, we strive to put our friends at the center of everything we do.