Be James°

James has always been shaped by the people we respect—those who show up, do the work, and move with quiet confidence. We put them at the center of everything we do, from design and development to the stories we tell and the way we tell them. From ambassadors to creators, friends and community, we focus on the stories of those who embody what it means to Be James.

Beatrice Domond is one of those people. In this second installment of our ongoing series, we sit down with her to discuss values, process, and community—how it gets done, and why it matters.

Beatrice Domond in the streets of New York.

Beatrice is James.

Born in Delray Beach, Florida, and currently residing in New York City, Beatrice has always been moving, thinking, and connecting with the world in her own way. Over the years, she carved a space entirely for herself—skateboarding, film, clothes, shoes. Art, photography, fashion. Everything she touches carries her awareness, her energy, her instinct for the moment. She moves between worlds without apology, grounded in who she is, what matters, and where she’s going. A quiet cultural force. A voice for women. A polymath. Smart, sensitive, kind—but not to be fucked with. She doesn’t announce herself. She lets the work speak. She’s someone we’re proud to call James.

A collage of professional skateboarder Beatrice Domond.
Professional skateboarder Beatrice Domond sitting on the steps of a building in New York.