Giving back is a core part of who we are at The James Brand. For the past eight years, our Make It Better program has supported the communities we’re connected to—whether it’s raising funds to help kids get their first skateboard or surfboard, or helping Kahuku Elementary hire a full-time art teacher. We let our community guide us, and we show up where we’re needed most. We believe that real-world, analog experiences have the power to shape lives and strengthen communities—and it’s part of our mission to help make those moments possible. You can explore some of our past Make It Better campaigns below.