A Partnership Rooted in Performance
We're proud to announce our exclusive partnership with the BWT Alpine Formula One Team—where precision engineering meets purpose-driven design. We’ve created a collection of race-inspired daily essentials in the livery of the Alpine Formula One Team. This collection features five signature TJB products; each item is infused with the spirit of high performance, crafted for those who move fast, think sharp, and demand excellence from all of their gear. This drop merges the cutting-edge innovation of Formula One racing with The James Brand’s commitment to functional beauty.
The BWT Alpine Formula One Team
The BWT Alpine Formula One Team competes in the FIA Formula One World Championship series with Grand Prix winner Pierre Gasly and rookie Franco Colapinto. Based in Enstone, UK, Alpine has a rich racing legacy under the Renault Group, highlighted by multiple Drivers’ and Constructors’ Championships. Most recently, they celebrated their team's 50th victory at the 2021 Hungarian Grand Prix and closed out the 2024 season with two podium finishes, placing sixth overall. Learn more at www.alpinef1.com.
The TJB × Alpine Collection
The Alpine Formula One Team collection is where our two worlds converge—precision in motion, purpose by design. Born from the pursuit of excellence on and off the track, this limited release features iconic TJB essentials — The Palmer, The Mehlville, The Warrick, The Halifax, and The Ulu—reimagined in the current Alpine livery. This collection was hand-selected by the Alpine team, who immediately understood that we embrace precision in everything we do. These products represent the essentials that the Alpine team counts on, day in and day out. It’s a celebration of engineering and thoughtful design—a fusion of form and function that reflects a shared commitment to performance and excellence, in all conditions and situations.
