Our Stories

Uncharted: Mission to Baja
We rounded up a motley crew of our favorite people and set off for Baja, embracing a few days of unstructured adventure—off-roading, surfing, fishing, and pure exploration.

2025 Begin Again
Time is all you get, after all. And any opportunity to collectively take a look at ourselves, our communities, and our lives and intend to improve them in some way...

Giving Tuesday: Supporting Education & Art
For Giving Week, we will give 10% of our sales (not profit) to Kahuku Elementary School on the island of Oahu, Hawaii. Kahuku Elementary School is a charming plantation-style school...

The James Brand × Death & Co
The shared appreciation of great people, analog experiences, and quality tools paved the way for an authentic partnership.

The Cow Bay Chronicles
Travel rarely goes the way you plan it; that’s what transforms it into adventure. Our new Emerald Collection took us deep into the headlands of Nova Scotia with TJB ambassador...

Be James: The Arto Saari Interview
Our story delves into the mind of the man, unpacking what makes him tick and digging into his multifaceted evolution from one of the world's best skateboarders to a respected...